2/1/2011 |
Challah WrapOle' Now In Many BJ's in Southeast |
| WrapOle' Challah Aloha Premium Quality Tortillas can now be found in many Southeast BJ's. These delicious Challah wraps are in the bakery department. Contact Ellen at wwww.wrapole.com for more info. | |
3/1/2008 |
NEW FLAVORS FOR WRAPOLE! |
| Black Bean and Multi-Grain are the latest creations made by Michael Libfeld, President of "The Original" WrapOle' Premium Quality Tortillas. The feedback from the Chefs using our products has been fantastic, said Mr. Libfeld. The Black Bean flavor adds a new Latin twist to a restaurant's menu and is very distinctive. The Multi-Grain is delicious and doesn't have that sawdust texture like many of the competitive brands. Please contact WrapOle' at 561-439-2355, for more information. | |
11/24/2006 |
THE ORIGINAL WRAPOLE’® PREMIUM QUALITY TORTILLAS FIGHTS TO PROTECT THEIR TRADEMARK! |
| Ellen Libfeld, Vice President of the Original WrapOle’® Premium Quality Tortillas, based in Lake Worth, Fl, announced that negotiations have started with La Banderita brand of Ole’ Mexican Foods regarding trademark and copyright infringement against their registered mark, WrapOle’®. WrapOle’®, a registered mark since 1999, contends that La Banderita is unfairly using Ole’ and Wraps on their packaging and is causing consumer confusion. . Intellectual Property Lawyer Lee Levenson, represents WrapOle’®. Mr. Levenson, who holds a master of laws degree in intellectual property, states that there is a very real risk of consumer confusion due to La Banderita's use of packaging that is confusingly similar to Wrap Ole's. WrapOle’® developed a niche in the tortilla/wrap market, creating demand for an excellent quality wrap meeting the dietary and religious needs of the Orthodox kosher community. In 2004, WrapOle’® won the best new baked goods award for their Challah Aloha wrap at the premier kosher trade show, Kosherfest, in New York City. WrapOle’, known for it’s high quality and great taste, is sought after by the finest chefs, restaurants and caterers around the U.S. and Canada. Ms. Libfeld states consumers will see a package with Ole’ and Wraps on it while shopping and think they are purchasing her product, WrapOle’®. Also, unsuspecting food service buyers may be substituted the La Banderita brand instead of the WrapOle’® brand when ordering through suppliers. For more information about WrapOle'® Premium Quality Tortilla Wraps, contact Customer Relations, Libfeld, Inc., 866-482-7092 or www.wrapole.com. | |
11/1/2004 |
WRAPOLE’ CHALLAH ALOHA WRAPS WINS AWARD FOR BEST BAKED GOOD! |
 WrapOle’ Premium Quality Tortillas does it again! Winners of the 2004 New Product Competition for Kosherfest were recently announced and WrapOle’s retail pack of Challah Aloha came in first. A panel of judges, under the joint auspices of Kosherfest and the NASFT (producers of the Fancy Food shows), selected this item as best in category.
Challah Aloha tortilla is a new twist on a familiar product in many homes. Many tasters from Jewish homes immediately recognize the similarity to traditional Challah bread. Tasters from Hawaii proclaim that it tastes just like Hawaiian Bread. According to the developer, Michael Libfeld, President of WrapOle’, the response from consumers is fantastic. He constantly creates new flavors because WrapOle’ buyers want good products to go along with their food at home. They’re not satisfied with the quality of many competitive brands and have switched to WrapOle’. The product line is made with the finest ingredients and quality processes, which is why it tastes and handles much better than other brands. It's a terrific wrap that happens to be kosher.WrapOle's Premium Quality Tortillas are available in retail packs and restaurant sizes. The retail packs come in five 10” size flavors: Original, Tex-Mex, Sesame, Spinach and Wheat with Honey and one 6.5” flavor, Challah Aloha. Food service flavors also include Rye, Mediterranean (Zaatar), Southwestern, Pesto, Marinara, Golden Asian Fusion, Guacamole and a desert wrap, Luscious Chocolate Orange. For more information about WrapOle'® Premium Quality Tortilla Wraps, contact WrapOle’, 866-482-7092 or www.wrapole.com. |
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9/1/2004 |
CHEF FRITZ SONNENSCHMIDT ENDORSES WRAPOLE’ TORTILLAS AT THE ORLANDO ACF 2004 SHOW! |
 World renowned Chef Fritz Sonnenschmidt, retired Dean of the Culinary Institute of America in Hyde Park, NY, author and television food personality, kicked off his sponsorship of WrapOle’ Premium Quality Tortillas at the July ACF (American Culinary Federation) 2004 show in Orlando.
Chef Sonnenschmidt has been a tremendous supporter of this small company for many years, owned by Michael and Ellen Libfeld. He describes WrapOle’ tortillas as “outstanding” and frequently uses them in demonstrations. At the ACF show, he created two signature dishes, Spinach with clear tomato broth with fish and Challah Aloha (Egg & Pineapple) with warm fruit salad and eclectic sauces. What makes WrapOle’ products special? Mr. Libfeld states that he frequently hears comments about the high quality and great taste of WrapOle’ from restaurant chefs, caterers and retailers. Many switch from other brands after tasting a WrapOle’. The reason is that the WrapOle' product line is made with the finest ingredients and quality processes, which is why it tastes and handles much better than other brands. WrapOle's Premium Quality Tortillas are available in retail packs and restaurant sizes. The retail packs come in five 10” size flavors: Original, Tex-Mex, Sesame, Spinach and Whole Wheat with Honey and one 6.5” flavor, Challah Aloha. Food service flavors also include Rye, Mediterranean (Zaatar), Southwestern, Pesto, Marinara, Golden Asian Fusion and a desert wrap, Luscious Chocolate Orange. |
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8/1/2004 |
WRAPOLE’ PREMIUM QUALITY TORTILLAS CONTAIN NO TRANS FAT! |
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Look for reformulated 10” package to be rolled out at Kosherfest 2004.
Making a product with no trans fat without sacrificing taste and texture of the WrapOle’ product line was very important for the company. According to Mr. Libfeld, his products have always been high in fiber and cholesterol free. Now with the awareness of how trans fat impacts our health, Mr. Libfeld developed this new formula with 0 trans fats grams. WrapOle's Premium Quality Tortillas are available in retail packs and 12” restaurant sizes. The 10” retail packs come in five flavors: Original, Tex-Mex, Sesame, Spinach and Wheat with Honey and one 6.5” flavor, Challah Aloha. Food service flavors also include Rye, Mediterranean (Zaatar), Southwestern, Pesto, Marinara, Golden Asian Fusion and a desert wrap, Luscious Chocolate Orange. Mr. Libfeld also said that his company is growing rapidly and the product can be found in many kosher markets around the country as well as non-kosher restaurants, caterers and some sports arenas.For more information about WrapOle'® Premium Quality Tortilla Wraps, contact Customer Relations, Libfeld, Inc., 866-482-7092 or www.wrapole.com. |
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11/1/2003 |
WRAPOLE’ SUCCESSFULLY LAUNCHES A NEW PRODUCT, CHALLAH ALOHA WRAPS AT KOSHERFEST ’03! |
 Challah Aloha (Egg Bread with Hawaiian Pineapple), in a retail size bag was introduced at Kosherfest ’03. Since then the response has been fantastic around the country, according to Michael Libfeld, President of WrapOle’. Stores owners have said that consumers think the product is terrific.
They’re buying extra packages to send to relatives in other parts of the country where distribution has not yet reached. This doesn’t surprise Mr. Libfeld. Frequently he hears comments about the high quality and great taste of WrapOle’ from restaurant chefs, caterers and retailers. Many switch from other brands after tasting a WrapOle’. The reason is that the WrapOle' product line is made with the finest ingredients and quality processes, which is why it tastes and handles much better than other brands. It's a terrific wrap that happens to be kosher, pareve and Pas Yisroel. WrapOle's Premium Quality Tortillas are available in retail packs and restaurant sizes. The retail packs come in five 10” size flavors: Original, Tex-Mex, Sesame, Spinach and Whole Wheat with Honey and one 6.5” flavor, Challah Aloha. Food service flavors also include Rye, Mediterranean (Zaatar), Southwestern, Pesto, Marinara, Golden Asian Fusion and a desert wrap, Luscious Chocolate Orange. |
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11/1/2002 |
WrapOle' Premium Quality Tortilla Wraps Successfully Introduces Three New Flavors at Kosherfest 2002! |
 Challah Aloha (Egg Bread with Hawaiian Pineapple), Golden Asian Fusion (India/Thai flavor combination) and a desert wrap, Luscious Chocolate Orange, were the three new flavors added to the WrapOle'® line of premium quality tortillas introduced at Kosherfest '02.
Comments about high quality and great taste were heard after every bite from restaurant chefs, caterers and retailers lining up at the WrapOle'® booth.As proof of the WrapOle'® uniqueness and quality, nationally renowned TV show Chef Jeffrey Nathan, of Abigael's in NYC, incorporated several flavors of WrapOle'® into magnificent tasting appetizers for the shows Awards dinner. Michael Libfeld, President of WrapOle', states that his wrap is made with the finest ingredients and quality processes, which is why it tastes and handles much better than other brands. It's a terrific wrap that happens to be kosher. WrapOle's Premium Quality Tortillas are available in retail packs and restaurant sizes. The retail packs come in five flavors: Original, Tex-Mex, Sesame, Spinach and Whole Wheat with Honey. Food service flavors also include Rye, Mediterranean (Zaatar), Southwestern, Pesto, Marinara, Challah Aloha (Eggy/Pineapple), Golden Asian Fusion and a desert wrap, Luscious Chocolate Orange. |
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12/6/1999 |
NEW PRODUCT AWARD WINNER AT KOSHERFEST '99 |
 Premium Quality Tortilla Wraps recognized as a winning product in the New Kosher Refrigerated Foods Category at Kosherfest '99!
Michael Libfeld, President, Libfeld Inc., Boca Raton, Florida, proudly accepted the award. After many years of development, Mr. Libfeld stated that the product is gaining a high level of popularity in both mainstream and kosher markets throughout the country. Chef Alan Kaplan, Prestige Caterers also showcased Tex-Mex WrapOle'tortillas during the dinner reception. |
LIBFELD, INC.
PO BOX 740494
Boynton Beach, FL 33474-0494.
Phone: (561) 439-2354 Fax: (561) 439-2355
Toll Free: (866) 482-7092